Skims X Tate Mcrae Festive Holiday Campaign
By: Tess Di Carlo
Image from: iHeart Radio Website (https://www.iheart.com/)
Tate McRae is a rising pop sensation known for her captivating performances and relatable lyrics. At just 21 years old, she has already made a significant mark in the music industry, with over 11 billion streams globally. With a JUNO Artist of the Year award and chart-topping hits like "You Broke Me First" and "Greedy," the Canadian singer-songwriter is breaking records and winning the hearts of fans everywhere.
Skims, founded by Kim Kardashian in 2019, has quickly established itself as a leader in the shapewear and loungewear market. The brand is known for its commitment to inclusivity, offering a wide range of sizes and styles designed to flatter various body types. Skims has previously collaborated with notable figures such as Sabrina Carpenter and Lana Del Rey, launching successful collections that reflect its mission to promote self-love with today's most iconic pop stars.
Image from: InStyle Magazine (https://www.instyle.com/)
In this exciting new collaboration with Tate McRae, Skims aims to blend the artist's vibrant personality with the brand's commitment to comfort and style. The collection features a range of cozy loungewear and bodywear designed to flatter every shape. From soft bodysuits to cute lounge sets, each piece reflects a casual elegance that can transition easily from home to outings.
McRae shares her enthusiasm for the collaboration, stating, "I love the holidays, and SKIMS always nails the perfect pieces for every occasion. This year's holiday collection is amazing! It has such a cute mix of comfy and romantic styles. I felt amazing in everything and can’t wait to wear it all season.” Kim Kardashian added, "Tate McRae was the perfect fit. She's captivating, beautiful, and truly of the moment. She looks incredible in every shot, and her confident, playful spirit really brings the new collection to life."
The SKIMS Holiday Shop features over 150 limited-edition styles, including some of the looks seen on McRae throughout the new campaign, as well as reimagined classics from some of the brand's most popular collections. All pieces have been available to shop since October 30, 2024.