Skincare is Self-Care in 2022
Courtesy of Minimalism Co
Written by Natalie Ladino
In 2021, “skinimalism” prevailed the cosmetic landscape. As defined by Pinterest, skinimalism is “the end of the caked-on makeup look” ( Pinterest, 2021). What once started as a predicted trend for 2021 from Pinterest, Skinmalism rose to the occasion. Skinimalism puts an emphasis on deliberate choices in your beauty routine, from morning and night skincare routines to your go-to makeup. Because of Skinimalism, consumers became more aware of the ingredients in beauty and skincare products. Now, they are continuing to self-educate on sustainable brands while simultaneously looking for companies that are transparent and trustworthy. It popularized the natural, dewy makeup look. In fact, global data suggests that there was an extensive growth in searches for “glowing skin naturally”, “homemade skincare”, and “natural everyday makeup” (Pinterest, 2020). Skinimalism grew in 2021, and in 2022, skincare will continue to thrive and compete with cosmetics.
Because of trends like skinimalism, skincare routines will only include essential products this year. Consumers will take a minimalist approach because, as many people realize, it is, in fact, possible to do too much on your skin. This year, less can be better. There is no longer a need for an abundance of products, but rather, people opt for a handful of products that have proven beneficial to their individual skincare and, overall, health.
Consumers will look towards gentler and more natural ingredients in 2022. In other words, people will be more considerate and thoughtful about the skincare products they choose. Self-care and self-love grew tremendously in 2021! Self-care will be deeper than a facemask, reading a book, or taking a walk in nature. In 2022, self-care encompasses the ingredients in all of our cosmetic and skincare products. Alexia Inge, co-CEO of Cult Beauty, believes that “the latest wave of skincare brands are focused less on aggressive, fast-acting results and more on nurturing the skin's barrier, maintaining a healthy, diverse microbiome and aligning more with self-care," (Refinery29, 2021). From her perspective, foaming soaps and aggressive exfoliators will be exchanged for products that promote ‘total skin barrier health’, not extreme exfoliation.
Skincare has begun to dominate the beauty industry. Consumers are using key products; people prefer natural ingredients over ingredients that may cause irritation. Essential makeup products such as foundations, eyeshadows, and mascaras are not the most important aspect of our beauty regime. Beauty routines are more holistic by including moisturizers, SPF, and reducing regular use of potent ingredients. All of these trends have changed the cosmetic atmosphere. The shift to ‘no-makeup makeup’ has only grown since the expansion in skincare. The blend between skincare and makeup: letting your skin breathe. Picture Khloe Kardashian, Kerry Washington, and Olivia Culpo who all prefer anything other than a full-coverage foundation. Olivia Culpo chooses tinted moisturizers; Khloe Kardashian creates her own BB cream at home; Kerry Washington wears minimal concealer for her everyday look. These celebrities have embraced the simple makeup routine and emphasized their skincare.
Looking into the new year, we are looking forward to giving ourselves more kindness, but, this year, we will definitely include that in our facial routines. From using more natural skincare products to leaving out a full-coverage foundation and opting for dewy products, one thing is for sure: our routines will be more personalized and thoughtful. Self-love and self-care are particularly important during the pandemic, and now, more than ever, we have an expressive and creative way to show ourselves that basic skincare might become one of the best ways of showing it.
Resources:
https://www.harpersbazaar.com/uk/beauty/beauty-shows-trends/a38525352/beauty-trends-2022/
https://www.refinery29.com/en-gb/skincare-trends-2022#slide-4